The global oral care market was worth USD 30.91 billion in 2019 and is expected to grow to USD 38.89 billion by 2027, with a CAGR of 3.1 percent throughout that time.

Oral Care Market

The rising prevalence of mouth cancer, periodontal disease, and tooth decay has resulted in a large increase in demand for oral care goods such as toothpaste, toothbrushes, and mouth rinses around the world. To expand their product line and accessibility, oral care startup businesses such as Twice, Quip, and Candid have developed low-cost oral hygiene solutions. In addition, the introduction of electric brushes, charcoal-based teeth cleaners, and dental whitening products is expected to boost the market growth.

Oral hygiene is the practice of keeping one's mouth clean in order to avoid infections that affect the mouth. Cavities and dental caries are most commonly caused by tooth decay, which is the most frequent type of dental disease. Periodontitis, gingivitis, and other gum diseases are among the most common. Cleaning the teeth at regular intervals reduces the likelihood of tartar and dental plaque accumulating between the gums, lowering the risk of various gum illnesses.

One of the primary factors driving the growth of the Oral Care Market is increased awareness of oral illnesses through various programs for oral hygiene and dental care. Furthermore, as people become older, their vulnerability to tooth decay and oral disorders increases. The growth rate of the geriatric population is higher than that of other age groups, according to the United Nations Department of Economic and Social Affairs, which is another factor pushing the dental care products market.

Outlook for the Global Oral Care Market:

In 2017, Asia Pacific dominated the oral care products market, and this dominance is likely to continue during the forecast period. One of the key factors contributing to the increasing sale of oral care products is the large population. Another factor driving the growth of the oral care industry in the region is the growing government initiative about appropriate tooth hygiene.

The following are the major participants in the global oral care market:

Unilever Plc, Koninklijke Philips N.V., LG Household & Health Care Ltd., Church & Dwight Co., Inc., GC Corporation, GlaxoSmithKline plc, Kao Corporation, Johnson & Johnson, Ivoclar Vivadent AG, The Procter & Gamble Company, Dr. Fresh LLC., Colgate-Palmolive Company, and 3M Company are some of the major players in the global oral care products

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