Brown Sugar Market is expected to show impressive growth rate between 2018 to 2026

 Brown sugar, commonly known as soft sugar, is a combination of granulated white sugar and pure cane molasses. Brown sugar is made from sugar cane or sugar beets. The amount of molasses determines whether the sugar is light or dark brown in color. The light brown sugar has around 3.5 percent molasses by weight, while the dark brown sugar contains approximately 6.5 percent molasses and has a darker color and flavor. India is one of the world's top sugar cane producers. According to the United States Department of Agriculture (USDA), India produced 309.98 MMT (million metric tonnes) of sugarcane in 2016/2017, which is predicted to rise by 15% to 330 MMT in 2017/2018.

In recent decades, the worldwide brown sugar market has been primarily driven by the rising food and beverage industry, and it is expected to continue to grow fast over the projected period. Furthermore, due to increased demand for bakery items, the baking industry is the greatest consumer of brown sugar. According to Germany Trade and Invest, Germany dominated the European bread market in 2015, with annual per-household consumption of 62.4 kg, the most among all other European countries, implying a large use of brown sugar in bread manufacturing in this region. Furthermore, the American Crystal Sugar Company employs liquid brown sugar in their pastry items. In the same way, Imperial Sugar Company uses brown sugar to make sweet buns.

However, rising consumer preferences for sugar-free products, as well as rising health concerns such as heart disease, diabetes, obesity, and other issues, are expected to limit the growth of the brown sugar market. Furthermore, the World Health Organization (WHO) advises children and adults to limit sugar intake to 10% of total caloric intake, which acts as a global restraint on the brown sugar industry.

Perspectives on the Global Brown Sugar Market

In 2016, Europe was expected to dominate the brown sugar market. EU sugar production is expected to rise to 20 million tonnes in 2018 from 16.8 million tonnes in 2016, according to the Environment Protection Agency. Because of rising demand from the food and beverage industries, the brown sugar market in North America is expected to rise rapidly. According to the United States Department of Agriculture (USDA), Canadian processed food and beverage exports were around US$ 25.4 million in 2016, up 6.6 percent from 2015.

Key Developments in the Brown Sugar Market:

Tereos, a sugar firm specializing in the processing of sugar beet, sugar cane, and cereals, purchased Napier Brown Sugar Limited from Real Good Food plc for US$ 43.69 million in May 2015. The acquisition of Napier Brown Sugar, a significant supplier of brown sugar in the United Kingdom, is projected to boost Tereos' position in the United Kingdom and Europe.