Protein bars are dietary supplements that contain protein as well as other elements such as carbohydrates, vitamins, lipids, and minerals. Isolated protein from plant or animal sources, such as soy, milk, and eggs, is used in protein bars. They're high in vital amino acids, which help maintain muscular growth, heal wounds and rebuild damaged tissues, create red blood cells, and promote immunity. Protein bars are becoming increasingly popular among people of all ages, particularly athletes and sportspeople who engage in strenuous physical activity.
The protein bar market is primarily driven by rising awareness of protein deficit or protein energy. Furthermore, rising fitness trends, combined with rising demand for on-the-go food products as a result of today's hectic lifestyle, are predicted to propel the protein bar market forward. Furthermore, the rising frequency of lactose intolerance around the world is likely to drive demand for gluten-free plant-based protein bars. This, in turn, is likely to boost the market's overall growth over the forecast period. Lactose intolerance was reported in 2017 by roughly 75 percent of all native and African Americans, and 90 percent of Asian Americans, according to the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK).
The protein bar market is primarily driven by rising awareness of protein insufficiency or protein-energy deficiency. Furthermore, the protein bar market is predicted to develop due to rising fitness trends and rising demand for on-the-go food products as a result of today's hectic lifestyle. Furthermore, due to the increased prevalence of lactose intolerance around the world, the demand for gluten-free plant-based protein bars is predicted to increase. As a result, the overall growth of this market is likely to be supported over the forecast period. Lactose intolerance was reported in 2017 by roughly 75 percent of all native and African Americans and 90 percent of Asian Americans, according to the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK).
Market Forecast for Protein Bars:
In 2016, North America dominated the global protein bar industry, with S. being the leading contributor. The market in North America is expected to increase due to rising awareness of protein supplements and rising demand for convenience foods in the region. In addition, the US Department of Labor reports that average daily participation rates in sports and exercise increased by 3.6 percent between 2003 and 2015. This, in turn, is likely to boost protein bar consumption in the region.
The following are the major players in the global protein bar market:
Groupe Danone, Kellogg Co., General Mills, Inc., Premier Nutrition, Abbott Laboratories, Quest Nutrition, Universal Nutrition Corp., and Active Nutrition International GmbH are some of the major competitors in the worldwide protein bars industry.
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