Lingerie is the inner clothing worn by women, fulfilling one of their most fundamental necessities while also offering fashion. Cotton, silk, lace, polyester, and nylon are some of the most frequent materials used to make lingerie. Women are increasingly drawn to lingerie that has a precise appearance and proportions. As a result, businesses are concentrating on producing items that are both comfortable and attractive. For example, Nike Inc. introduced a hyper-adaptive bra called the Nike Motion Adapt bra in 2017 to accommodate an athlete's needs. This bra delivers better support and comfort.
Market Trends:
The expanding e-commerce industry, which includes shopping websites, is responsible for the market's rise. As a result, prominent players are increasingly focusing on growing their businesses through online stores and websites. For instance, in 2017, Phillips-Van Heusen Corporation agreed to purchase True&Co., an online Lingerie Market store. The online merchant utilizes a fit assessment to suggest bras and other intimates that will be the most comfortable for the respondent.
The lingerie market is predicted to rise in response to women's growing preference for products like shapewear and bras that help them maintain a favorable appearance and improve their body's aesthetic attractiveness.
Outlook for the Global Lingerie Market:
In 2016, the global lingerie market had significant expansion in North America. The presence of large players in the region, as well as a rising number of measures to boost sales, are credited with the increase. For example, in 2018, Hanesbrands Inc., an apparel retailer, paid around $400 million for the Australian lingerie brand Bras N Things. In New Zealand, Australia, and South Africa, Bras N Things Pty. Ltd. operates over 172 retail shops. In addition, Victoria's Secret introduced a new lingerie line in Miami in 2018, expanding the brand's product variety. Similarly, in 2017, the company launched a new collection of women's underwear.
Players to Watch:
LVMH Mot Hennessy Louis Vuitton SE, L Brands, Inc., Hanesbrands Inc., Jockey International Inc., Nike Inc., Phillips-Van Heusen Corporation, Groupe Chantelle, MAS Holdings Limited, GGI Holdings Ltd., and Marks & Spencer Plc are all major competitors in the worldwide lingerie business.
In addition, prominent companies in this market are focused on inorganic development tactics like mergers and acquisitions and new product releases to improve their business in a competitive industry. For example, in 2013, Hanesbrands Inc. paid $547 million for Maidenform Brands Inc., a women's innerwear manufacturer based in the United States, in order to extend its lingerie range for the young population. In addition, in 2016, the company purchased Pacific Brands Limited, an Australian intimate clothing brand.
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