Communication platform as a service (CPaaS) is a software solution that enables user to easily integrate their communication tools into a business application. It is cloud-based and requires no infrastructure to install or maintain. CPaaS provides a cost-effective, scalable communication solution that allows businesses to develop customized business processes without hiring expensive IT staff. This solution is easy to integrate into any app through APIs.
The
Asia
Pacific Communication Platform as a Service (CPaaS) market is dominated by
China, which is expected to retain its lead throughout the forecast period. The
growing number of people working from home has made it easier to use the
internet and access business information on the go. Most companies are now
offering work-from-home options for employees, and the adoption of Bring Your
Own Device (BYOD) technologies has become a major trend. These solutions give
employees the flexibility they need to work on their own time, from anywhere.
The adoption of BYOD will continue to drive the growth of CPaaS solutions, in
the Asia Pacific.
CPaaS
allows users to access carrier services and media processing resources. Before,
PSTN-type carriers provided carrier services through trunks. CO trunks and DID
trunks were analog in nature. With digital trunks, such as T1/DS1 and DS3
versions, such as ISDN-PRI, they became widespread. VoIP, on the other hand,
was widely adopted and became available in a software-based environment.
CpaaS
enables smarter P2P communications. It ensures that the right information
reaches the right person at the right time. The market is expected to grow at a
significant pace, thanks to the growth of cloud-based technology. China held a
major share of the Asia Pacific Communication Platform as a Service market
during the 2017-21 forecast period. Various factors including increasing online
transactions and favorable government policies helped the region dominate the
market. Additionally, China also developed a comprehensive digital
infrastructure that facilitated customer engagement.
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