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| Cold Pressed Juice Market |
The global Cold Pressed Juice Market is estimated to be valued at US$ 737.3 Mn in 2022 and is expected to exhibit a CAGR of 8.4% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
A) Market Overview:
Cold pressed juice refers to juice extracted from fruits and vegetables using a
hydraulic press, which applies high pressure to extract maximum nutrients from
the produce. The process involves minimal heat and oxidation, ensuring that the
juice retains maximum nutritional value, including vitamins, minerals, and
enzymes. Cold pressed juice is gaining popularity among health-conscious
consumers due to its perceived health benefits. It is believed to boost
immunity, improve digestion, promote weight loss, and detoxify the body.
B) Market Key Trends:
One key trend in the cold pressed juice market is the increasing demand for
organic and natural products. Consumers are becoming more aware of the harmful
effects of pesticides and chemicals used in conventional farming practices. As
a result, there is a growing preference for organic fruits and vegetables,
which are used in the production of cold pressed juice. Furthermore, consumers
are also seeking products free from artificial preservatives, additives, and
sweeteners, driving the demand for natural cold pressed juices.
C) PEST Analysis:
Political: Government regulations
and policies regarding food safety and labeling can impact the cold pressed
juice market. Stringent regulations ensure quality and safety standards are
met, ensuring consumer trust in the product.
Economic: The growing disposable
income and increasing urbanization in developing countries are driving the
demand for convenience foods and beverages like cold pressed juice.
Social: Changing consumer
lifestyles, increasing awareness about health and wellness, and the rising
trend of clean eating are contributing to the growth of the cold pressed juice
market.
Technological: Advancements in cold
press technology, such as improved hydraulic presses and juicing equipment, are
enabling manufacturers to produce cold pressed juice more efficiently and
cost-effectively.
D) Key Takeaways:
The global Cold
Pressed Juice Market is expected to witness high growth, exhibiting a
CAGR of 8.4% over the forecast period, due to increasing health consciousness
among consumers. The demand for nutrient-rich and natural products is driving
the market growth.
In terms of regional analysis, North
America is expected to dominate the cold pressed juice market due to the
presence of major key players and a high level of health consciousness among
consumers. The Asia Pacific region is anticipated to witness the fastest
growth, driven by the rising disposable income and changing consumer
preferences towards healthier food and beverage options.
Key players operating in the global
cold pressed juice market include PepsiCo Inc., Suja Life, LLC, RAW Pressery,
Juice Press, Preshafood, Evolution Fresh, Inc., Juice Generation, Liquiteria,
Hain Celestial, and Juice Warrior. These players are focusing on product
innovation, expanding their product portfolios, and strategic partnerships to
capture a larger market share.
In conclusion, the global cold pressed juice market is expected to experience significant
growth due to increasing health consciousness, the demand for organic and
natural products, and advancements in cold press technology. North America
currently dominates the market, while the Asia Pacific region is projected to
witness the fastest growth. Key players in the market are focusing on
innovation and expansion strategies to gain a competitive edge.
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