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| France Fashion Ecommerce Market |
The France Fashion Ecommerce Market is estimated to be valued at US$ 17.52 Bn in 2023 and is expected to exhibit a CAGR of 13% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
The fashion ecommerce market in France is involved in online selling of
clothes, footwear, cosmetics and other fashion related goods. The market
provides convenience and ease of shopping to customers by allowing them to
browse and purchase fashion products online from the comfort of their home.
This has led to high demand and growth of the fashion ecommerce sector in
France.
Market key trends:
The France fashion ecommerce market is witnessing high growth owing to
increasing digital adoption among consumers in the country. With growing
internet and smartphone penetration, more people are preferring online shopping
over traditional retailing. According to reports, around 60% of France’s
population has purchased clothes or cosmetics online in the last year. Major
brands and retailers are investing heavily in their online presence and
launching mobile optimized websites and apps to capture this fast growing
customer segment. The boost in online fashion sales is driven by consumer
trends like high convenience, wider product selection and attractive discounts
on digital platforms. These factors are expected to continue fueling growth in
France’s fashion ecommerce industry over the forecast period.
Porter’s Analysis
Threat of new entrants: The threat of new entrants in the France fashion
ecommerce market is low as the market is already dominated by major established
players. New players need heavy investments to build brand and gain customer
trust.
Bargaining power of buyers: The bargaining power of buyers is moderate as there
are many established online retailers providing variety of fashion products at
competitive prices giving customers options to choose from.
Bargaining power of suppliers: Designer brands and large fashion retailers have
more bargaining power over suppliers due to their scale of operations and
supply chain networks. Smaller players have low bargaining power.
Threat of new substitutes: Threat from substitutes like in-store shopping is
moderate as online provides convenience at competitive prices.
Competitive rivalry: High between major players.
SWOT Analysis
Strength: Wide selection of products, next day delivery, easy return policies,
personalized recommendations.
Weakness: Dependence on few global suppliers, high operating costs, vulnerable
to change in trends.
Opportunity: Growing smartphone and internet penetration, rise of social media
influence on trends, innovations in technologies like AR/VR.
Threats: Economic slowdowns impacting discretionary spends, regulations around
data privacy.
Key Takeaways
The France
Fashion Ecommerce Market Share size is expected to reach US$ 17.52 billion in 2023, exhibiting CAGR of 13% over the forecast period, due to increasing smartphone
penetration and rise of social media influencing trends.
France dominates the Europe fashion ecommerce market with a market share of
over 25% in 2022. The country has witnessed highest growth rate among major
European countries led by increasing preference of shoppers towards online
channels for convenience.
Key players operating in the France fashion ecommerce market are Amazon,
Cdiscount, Vente-Privée, Asos, Sarenza, Spartoo, La Redoute, Galeries
Lafayette, Showroomprive, Zalando. Major players are investing in artificial intelligence
and augmented reality technologies to offer personalized recommendations and
innovative virtual try-on features attracting more customers.
Read More,
https://www.trendingwebwire.com/market-outlook-for-the-emerging-trends-size-and-share-analysis/
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