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| protein crisps market |
Protein crisps are snack products made from wheat, rice or other grains with increased protein content. They provide easy consumption of protein without significantly increasing calorie intake. This makes them ideal for health conscious consumers and the aging population seeking protein-rich yet low-calorie snacks. The global Protein Crisps Market is estimated to be valued at US$ 2.59 Bn in 2023 and is expected to exhibit a CAGR of 6.3% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends: The growing geriatric population has accelerated the demand
for protein crisps in the market. People aged 65 and above require more protein
intake compared to younger population to maintain muscle mass and for recovery
from injuries or diseases. Protein crisps are easy to consume and digest compared
to meals or supplements making them a suitable snacking option for the elderly.
With rising life expectancy and declining birth rates, the number of people
aged 65 years or older is projected to grow from 703 million in 2019 to 1.5
billion in 2050 as per United Nations. As protein crisps cater to the dietary
needs of aging population, this critical demographic shift will boost the
growth of protein crisps market during the forecast period.
Segment Analysis
The global protein crisps market is dominated by the gluten-free protein crisp
segment. This is because there has been a steady rise in the number of people
opting for gluten-free diets due to various health conditions like celiac
disease and non-celiac gluten sensitivity over the past decade. Protein crisps
that are free from gluten are in high demand from health-conscious consumers
who prefer low-carb snacks that provide protein.
Key Takeaways
The global Protein
Crisps Market Growth is expected to witness high growth over the
forecast period of 2023-2030. Fueled by rising health consciousness among
consumers and growing preference for convenient snack options, the protein
crisps market is on an upward growth trajectory.
Regional analysis
North America currently dominates the global protein crisps market and is
expected to continue its dominance through 2030. This can be attributed to
increasing awareness about protein-rich diets and busy lifestyles prompting
demand for portable protein snacks in countries like the U.S. and Canada.
However, Asia Pacific is emerging as the fastest growing regional market for
protein crisps owing to health and wellness trends gaining traction in
developing nations like India and China.
Key players
Key players operating in the protein crisps market are Rise Bar, ProtiDiet,
PharmaCann Inc, General Mills, Daliyze, Bare Snacks, and TruJoy. Among these,
Rise Bar dominates the market with its wide range of gluten-free and soy-free
protein crisps. General Mills is another major player expanding its protein
crisp brand in various global markets through acquisition of smaller brands.
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