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| Printed Signage Market |
Printed signage includes all types of signs and graphics that are printed on various substrates like PVC, vinyl, fabric, and paper. Printed signs play a crucial role in increasing brand awareness and conveying information effectively. They provide businesses with cost-effective marketing solutions to promote products and services. Businesses are increasingly adopting digital printing technologies for signage due to advantages like on-demand printing, quick turnaround times, and variable data printing.
The global Printed Signage Market is estimated to be valued at US$ 43.07 Bn in 2024 and is expected to
exhibit a CAGR of 5.2% over the
forecast period 2024 to 2030, as highlighted in a new report published by
Coherent Market Insights.
Market key trends:
Digitalization in the printed signage industry has accelerated growth over the
past few years. Technologies such as digital printing allow for on-demand,
short-run production of variable data printed signs. This provides businesses
flexibility to customize signage content based on location, event, or audience
in real-time. It has replaced traditional screen and offset printing methods.
Digital printing offers various advantages like quick turnaround,
cost-effectiveness for low volume jobs, and ability to upgrade designs easily.
This emerging digital printing trend is expected to continue driving the demand
for printed signs during the forecast period.
Segment Analysis
Printed signage market can be segmented into indoor and outdoor signage. Indoor
signage dominates the market and holds around 60% share due to increasing usage
of printed signs in malls, retail stores, airports, office building and
hospitals for providing directions and branding purposes. Indoor signage helps
organizations and businesses in attracting customers' attention and conveying
their message and brand identity effectively within confined spaces.
Key Takeaways
The global Printed
Signage Market Share is expected
to witness high growth over the forecast period owing to increasing marketing
and advertising budgets of corporates. The global Printed Signage Market is
estimated to be valued at US$ 43.07 Bn in 2024 and is expected to exhibit a
CAGR of 5.2% over the forecast period 2024 to 2030.
Asia Pacific
market holds around 35% share currently and is expected grow at a CAGR of over
6% during the forecast period. Rapid industrialization and urbanization in
India and China is driving the growth of printed signage market in the region.
The increasing number of malls, restaurants and other commercial spaces in
metropolitan cities necessitates the need for effective signage for branding
and promotions.
Key players related content comprises: Key players operating in the printed
signage market are Zoetis, Merck & Co., Inc., Boehringer Ingelheim International
GmbH, Bayer AG, Elanco, Ceva Sante Animale. Printed signage market is
fragmented in nature with top five players accounting for around 25% share..
Players are focused on launching application specific and high durability
printed signage and expanding in emerging markets through partnerships and
acquisitions.
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