MENA Nutraceuticals Market is Anticipated to Witness High Growth Owing to Increasing Health Awareness

MENA Nutraceuticals Market 

The MENA nutraceuticals market manufactures products from natural sources including nutritional supplements and functional food and beverages. Nutritional supplements commonly consumed in the region include vitamins, minerals, herbal supplements, amino acids, and probiotics. They provide various health benefits such as weight management, bone health, heart health, digestive health, and sports nutrition. Functional food and beverages enriched with probiotics, prebiotics, omega-3 fatty acids, vitamins, and minerals are gaining popularity owing to their nutritional and therapeutic properties. The need for nutraceutical products is rising in the region due to the increasing prevalence of chronic diseases and focus on preventive healthcare. The growing health awareness among consumers regarding the intake of nutrients and its effects on overall well-being is propelling the market growth.

The MENA nutraceuticals market is estimated to be valued at US$ 17.2 Mn in 2024 and is expected to exhibit a CAGR of 5.6% over the forecast period 2024 to 2030.

Key Takeaways

Key players operating in the MENA nutraceuticals market are Abbvie Inc. (Allergan Plc), Alcon, Inc., Novartis AG, Pfizer Inc., Bausch & Lomb Incorporated, F. Hoffmann-LA Roche Ltd. (Genentech, Inc.), among others. These players are focusing on new product development and launching novel nutraceutical formulations to expand their market reach. For instance, in 2022, Novartis AG launched Galavite+, a dietary supplement rich in vitamin D to support overall bone and joint health in the region.

The key opportunities in the MENA nutraceuticals market include growing consumer demand for herbal and organic supplements, expansion of e-commerce platforms, and development of sports and clinical nutrition products. Emerging trends such as clean label, vegan, gluten-free, and non-GMO ingredients are providing tremendous growth prospects to manufacturers.

With rising health expenditure and disposable income, the demand for nutraceuticals is steadily increasing across major countries in the Middle East and North Africa. Leading companies are expanding their footprint through strategic acquisitions and partnerships to tap into new geographic regions and strengthen regional market presence. For example, in 2022, Bausch & Lomb incorporated acquired Scope Ophthalmics, a developer and marketer of dry eye products to enhance its product offering and market access in the MENA region.

Market Drivers
Growing health awareness among consumers regarding the intake of nutrients and its effects on overall well-being is propelling the growth of MENA nutraceuticals market. Consumers are increasingly adopting preventive healthcare approach and preferring nutraceutical supplements for various health conditions.

Market Restrains
Stringent regulatory framework for product approvals and claims could hamper the growth of the nutraceuticals market initially. However, with time regulatory policies are expected to be more transparent to encourage product innovation without compromising on quality and safety aspects.

Segment Analysis

The MENA Nutraceuticals Market Growth can be segmented into functional food, functional beverages, dietary supplements, personal care, and others. Within functional food, the probiotic yogurt segment dominates the market owing to the increasing health awareness among consumers. Probiotic yogurt helps in improving gut health, immunity and digestive issues which drives its demand.

Within functional beverages, the plant-based beverages segment is the major revenue generating segment due to the rising vegan population. The dietary supplements segment can be further divided into vitamins, minerals, proteins, herbs, botanicals, enzymes, fatty acids, and others. Among these, the vitamins and minerals segment dominates as consumers are more aware about the health benefits of daily vitamin and mineral supplementation. Within personal care, the skin care segment holds the highest share as anti-aging products containing vitamins, proteins and antioxidants are highly sought after.

Global Analysis

The MENA region provides tremendous growth opportunities for nutraceuticals market players. The GCC countries account for the largest share in the regional market currently owing to rising lifestyle diseases, increasing health awareness and disposable income levels. Saudi Arabia dominates the GCC nutraceuticals market due to its large population size and higher spending capability. South Africa is the fastest growing country in the African nutraceuticals market on account of rising chronic diseases, preventive healthcare approach and presence of key players. The nutraceuticals market in South Africa is projected to witness a CAGR of over 8% during the forecast period. Overall, the MENA region represents one of the most lucrative pharma markets globally and remains a key focus for international nutraceutical vendors.

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