Tongue Retaining Device Market Is Driven By Rising Awareness About The Ill-Effects Of Snoring

Tongue Retaining Device Market

The tongue retaining device market comprises oral devices that are worn during sleep to prevent snoring and sleep apnea by mechanically advancing the mandible and tongue and opening the airway. These devices shift the position of the lower jaw and tongue slightly forward, therefore, keeping the airways open during sleep. Tongue retaining devices are comfortable, easy to use, portable, and a more affordable alternative to CPAP machines. They are fabricated using medical-grade materials like thermoplastic to ensure comfort. Various designs are available ranging from simple mouthpieces to more advanced appliances based on dental impressions.

The Global tongue retaining device market is estimated to be valued at US$ 1,184.7 Mn in 2024 and is expected to exhibit a CAGR of 10% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the tongue retaining device market are AveoTSD, ZYPPAH, Good Morning Snore Solution, VitalSleep, SnoreRx, SnoreMender, SleepPro, Airway Management, Apnea Sciences Corporation, SomnoMed, Respire Medical, TheraSnore, SleepTight Mouthpiece, Oventus Medical, AccuMED Technologies, ResMed, ZenSleep, BluePro. The growing awareness about the ill-effects of loud and chronic snoring along with the availability of affordable anti-snoring devices are fueling the demand in the tongue retaining device market. Various tongue retaining device manufacturers are also expanding their geographical presence across countries with growing sleep disorders to tap the business opportunities.

Market Drivers

The Tongue Retaining Device Market Demand increasing prevalence of sleep apnea disorders due to changing lifestyles and rising obesity levels is a major growth driver for this market. According to recent studies, sleep apnea affects over 936 million people globally. Moreover, rising awareness through social media marketing campaigns by vendors regarding the consequences of untreated snoring and availability of affordable treatment options is propelling the uptake of tongue retaining devices over costly alternatives like CPAP machines and surgery. As these are non-invasive and easy to use, they are gaining popularity as the first line of treatment for snoring and minor forms of sleep apnea.

Impact of geopolitical situation on Tongue Retaining Device market growth

The current geopolitical tensions and uncertain economic environment across various regions is posing challenges for the growth of the tongue retaining device market. Many countries are facing high inflationary pressures and currency fluctuations which is reducing the disposable income of consumers and their ability to spend on orthodontic devices. Furthermore, the ongoing supply chain disruptions due to lockdowns in China and conflicts surrounding Ukraine and Russia is leading to shortages of raw materials and components used in manufacturing tongue retaining devices. This is hampering the production volumes and output of tongue retaining device manufacturers globally. The export and import restrictions between countries amid political tensions is also making international trade difficult.

Going forward, tongue retaining device companies will need to focus on building resilience in their supply chain network and establishing alternative sourcing arrangements. Producing key components locally can help reduce dependency on imports. Companies may also consider increasing inventory levels of critical materials to hedge against future shortages. Diversifying manufacturing footprint across multiple low risk regions can ensure business continuity. Tongue retaining device brands must explore opportunities in developing Asian, African and South American markets to mitigate risks arising from demand uncertainties in some Western markets. Tapping into high growth pockets will be crucial for sustaining revenue momentum over the next decade.

North America currently accounts for the largest share of the global tongue retaining device market in terms of value sales. Within the region, the United States holds the leading position and is estimated to surpass US$ 500 Mn in market size by 2024. Favorable reimbursement policies and increasing awareness about sleep disorders are driving the growth of tongue retaining devices in the US. Europe is the second largest regional market buoyed by rising consumer spending on oral healthcare and presence of major international players in the region.

Fastest growing region for Tongue Retaining Device market

The Asia Pacific region is poised to witness the fastest growth in the tongue retaining device market over the forecast period. Significant population base suffering from sleep apnea, improving healthcare expenditures, large untapped opportunities in China and India are some of the factors pushing the demand for tongue retaining devices upwards. The market is projected to expand at a CAGR of over 12% through 2031 in the Asia Pacific region. Rising incomes, changing lifestyles leading to increased stress levels are fueling the incidence rates of sleep disorders in Asia. This is attracting many leading companies to focus on business expansion plans across Asia to tap the high growth potential.

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