The North America creator economy
market is poised to grow exponentially driven by demand for personalized
digital content. The creator economy enables individuals to monetize their
talents and skills by producing various types of digital content including
visual content, writing, coding, design, video and music. Key
products/platforms include design tools, publishing tools, video editing &
production tools, music/audio production tools, developer/coding tools and
curation that allow individuals to create, distribute and monetize content.
The North America Creator Economy
Market is estimated to be valued at US$
25.25 Bn in 2024 and is expected to exhibit a CAGR of 34% over the forecast period 2024 To 2031.
Key Takeaways
Key players: Key players operating in the North America creator economy are
Microsoft, Apple, Google, Prezi, Canva, SlideDog, FlowVella, Niftio, Powtoon,
Slides by Slidedog, Visme, Adobe, Zoho, Beautiful.ai, Pitch, Emaze, Haiku Deck,
Slidebean, Swipe, Keynote. These companies provide various creator tools and
platforms.
Growing demand: North
America Creator Economy Market Size There is growing demand for online
content across various industries including education, media &
entertainment, gaming which is driving more individuals to join the creator
economy. Rise of social media and video streaming has fueled this demand.
Global expansion: Many North American creator platforms are expanding globally
to tap international demand. Creative professionals and micro-influencers
across the world are leveraging these platforms to collaborate and build global
audiences. Partnerships with companies in Asia and Europe are helping
accelerate this expansion.
Market Key Trends
Democratization of content creation tools - Advanced yet easy to use digital
content creation tools are being developed to attract more mainstream users and
hobbyists. Technologies like AI, AR/VR are further democratizing tools by
automating routine tasks. This is encouraging more people to try content
creation.
Porter’s Analysis
Threat of new entrants: While the barriers to entry are relatively low for new
creators and startups, established players in the market have significantly
deeper pockets and brand value which deters new competition.
Bargaining power of buyers: Buyers in this North
America Creator Economy Market Size And Trends have moderate bargaining
power as there are many options available from both large tech companies and
independent creators. However, switching costs are relatively low.
Bargaining power of suppliers: Individual creators have low bargaining power as
they depend on the platforms for reaching audiences and monetizing their work.
However, large tech companies that own the platforms have high bargaining power
as creators need their infrastructure.
Threat of new substitutes: Substitutes remain a threat as new collaboration and
presentation tools are regularly emerging. Many tools also have overlapping
feature sets.
Competitive rivalry: The market is highly competitive with both large and small
players vying for user attention and wallet share. Pricing pressure exists
between paid tiers of services.
Geographical RegionsThe North America region currently accounts for the largest value share in the
creator economy market due to high smartphone and internet penetration. This
enables creator platforms to easily reach large audiences.
The Asia Pacific region is poised to be the fastest growing geographical
segment during the forecast period. Countries like India and China are
witnessing a surge in new creators due to growing digital infrastructure and
desire for flexible job opportunities and side incomes.
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America Creator Economy Market
About
Author:
Ravina Pandya, Content Writer, has a strong
foothold in the market research industry. She specializes in writing
well-researched articles from different industries, including food and
beverages, information and technology, healthcare, chemical and materials, etc.
(https://www.linkedin.com/in/ravina-pandya-1a3984191)
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