The global instant coffee market was valued at US$ 30.57 billion in 2018, and is predicted to grow at a CAGR of 4.7 percent in terms of revenue from 2019 to 2027, reaching US$ 46.05 billion.

Instant Coffee Market

Instant coffee is a coffee powder made from coffee beans that have been brewed with a greater Coffee-to-Water ratio than regular coffee. Instant coffee is coffee powder or soluble coffee manufactured from coffee beans that may be stirred into hot water to make a cup of coffee. The spray-drying and freeze-drying procedures are used to make instant coffee. Both methods preserve the quality, aroma, and flavor of the coffee. Instant coffee has a reduced transportation weight and volume than coffee beans, as well as longer shelf life.

Factors such as the expanding food and beverage sector have resulted in an increase in the number of restaurants and cafes, which is a primary driver for the industry's expansion.

Because Instant Coffee Market is easier to prepare than fresh coffee, convenience is a major element driving market expansion. Consumers' fast-paced lifestyles are fueling demand for handy food goods such as instant coffee, which is driving market expansion. According to the India Brand Equity Foundation, there were 100 chain cafés and bakery companies offering coffee in India in 2015, with an estimated 3,100 - 3,200 outlets. In India, coffee chains are expanding quickly and are anticipated to continue to do so until 2020. This is a primary factor that will propel the instant coffee market forward throughout the forecast time.

Instant coffee has a higher acrylamide level than other types of coffee.

Excessive acrylamide exposure can harm the neurological system and raise the risk of cancer. Instant coffee contains 100 percent more acrylamide (358 mg/kg) than freshly roasted coffee, according to a study done by the National Center for Biotechnology Information in 2014. In the near future, this scenario is expected to stifle the expansion of the instant coffee sector.

To strengthen their position in the global instant coffee market, major industry players are focusing on strategies such as technological advancement and partnerships. For example, in 2013, the Food Empire Group joined the Indian coffee industry with a US$ 0.43 million investment in a 100% export-oriented instant coffee plant in Andhra Pradesh.

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