The Increasing Incidence of Veganism in the World Is Augmenting the Growth of the Global Plant Based Meat Market

Plant Based Meat Market
Plant Based Meat Market


Plant Based Meat Market, by Source (Soy, Wheat, Pea, and Blends), by Storage (Frozen, Refrigerated, and Shelf-Stabled), by Product Types (Burger patties, Sausages, Meatballs, and Strips & Nuggets), by Types (Beef, Chicken, and Pork), by Distribution Channels (Offline [Supermarket and Hypermarket] and Online), and by Region (North America, Latin America, Asia Pacific, Europe, and Middle East & Africa)- Size, Share, Outlook, and Opportunity Analysis, 2022 - 2030.

Market Overview:

Plant-based meat refers to food products that are designed to resemble and taste like traditional animal-based meat, but are made entirely from plant ingredients. The goal is to provide an alternative to conventional meat that offers a similar taste, texture, and nutritional profile while being more environmentally sustainable and ethical.

Competitive Landscape:

Major players operating in the global plant based meat market include Dr. Praeger's Sensible Foods, No Evil Foods, OmniFoods, GoodDot, LikeMeat GmbH, Eat JUST Inc., Moving Mountains, Ojah B.V., Marlow Foods Ltd., Yves Veggie Cuisine, Trader Joe's, Lightlife Foods, Inc., Kraft Foods, Inc., VBites Foods Limited, Sunfed, Gold&Green Foods Ltd., Tofurky, Amy's Kitchen, Inc., Quorn, Kellogg NA Co., Conagra, Inc., Vegetarian Butcher, Maple Leaf Foods, Impossible Foods Inc., and Beyond Meat.

Key Market Drivers:

Rising awareness about the detrimental health effects of excessive meat consumption and its impact on the environment has led consumers to seek alternative protein sources. Plant-based meat offers a healthier and more sustainable option, as it typically contains less saturated fat, cholesterol, and calories than traditional meat. This is expected to augment the growth of the global plant based meat market.

The expanding population of vegans and vegetarians, along with the growing flexitarian trend, has boosted the demand for plant-based meat. Consumers are increasingly looking for meat substitutes that align with their ethical and dietary choices. For instance, according to the World Animal Foundation, there are currently around 88 million vegans in the world.

The Global Plant Based Meat Market was valued at US$ 5.06 Bn and is expected to reach US$ 20.76 Bn exhibiting a CAGR of 19.3% during the forecast period 2022-2030.

Advances in food technology have allowed for the development of plant-based meat products that closely resemble the taste, texture, and appearance of conventional meat. Continuous innovation in ingredient sourcing and production techniques has enhanced the overall quality and acceptability of plant-based meats. This is estimated to enhance the growth of the global plant based meat market.

Governments worldwide are implementing measures to promote sustainable agriculture and reduce greenhouse gas emissions associated with animal farming. This has resulted in favorable regulations and incentives for plant-based meat manufacturers, fostering market growth.

Covid-19 Impact Analysis:

The COVID-19 pandemic has had a mixed impact on the global plant based meat market. While the initial phase of the pandemic disrupted supply chains and caused temporary product shortages, the crisis also highlighted the vulnerabilities of the conventional meat industry. This led to an increased interest in plant-based alternatives, as consumers sought out more resilient and sustainable food options. Consequently, the Plant-Based Meat Market experienced a surge in demand during the pandemic, with many consumers experimenting with these products for the first time.

Key Takeaways:

·        North America is expected to dominate the growth of the global plant based meat market, owing to the significant shift towards vegetarian and flexitarian diets. The United States, in particular, has witnessed rapid growth in plant-based meat consumption, supported by a robust retail infrastructure and a growing number of vegan and vegetarian restaurants. For instance, according to CookUnity, currently around 5% of Americans are vegetarians, while 3% are vegans.

·        Europe is estimated to witness high growth in the global plant based meat market, owing to the increasing health consciousness and environmental awareness. Countries such as Germany, the United Kingdom, and Sweden have witnessed substantial demand for these products, with both established players and new entrants capitalizing on the opportunity. For instance, according to Green Queen, in 2020, there were around 2.6 million vegans in Europe.

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