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| India Digital Signage System Market |
Digital signage systems serve as an important medium for communicating messages and information to people in public and commercial spaces. Digital signage displays help in advertising products and services through visual content and play a significant role in branding and marketing for various industries such as retail, hospitality, transportation and education sectors. The demand for digital displays is growing rapidly owing to their ability to broadcast targeted advertising and alerts. With technological advancements, touch screens and interactive digital displays are being incorporated which provide an engaging experience to customers. The global India digital signage system market is estimated to be valued at US$ 1,258 million in 2023 and is expected to exhibit a CAGR of 9.1% over the forecast period 2023-2031.
Market key Trends:
The
burgeoning infrastructure development activities across various sectors such as
retail, transportation and hospitality in India is driving the demand for
digital signage systems in the country. The government's focus on modernizing
public infrastructure and developing smart cities presents lucrative
opportunities for digital display providers. Various infrastructure projects
involving construction of airports, malls, metro stations and bus terminals are
expected to boost the installation of digital signage networks. Furthermore,
growing tourism and rapid urbanization will accentuate the need for effective
communication networks incorporating digital signage displays.
Segment Analysis
The India
digital signage system market is dominated by thecommercial sub-segment.
Majority of digital signage systems are deployedin malls, retail stores,
restaurants, banking facilities and othercommercial establishments to showcase
advertisements, menus andprovide information to customers. The commercial
sub-segmentaccounts for over 65% of the total digital signage system market
insIndia due to high demand from retail and hospitality sectors.
Key Takeaways
The India
Digital Signage System Market Growth is expected to witness high growth
during the forecast period due to rapid expansion of commercial establishments
and malls in tier-1 and tier-2 cities.
Regional Analysis:
India's
western and southern regions are currently the fastest growing markets for
digital signage systems due to growing retail, hospitality and transportation
sectors in states like Maharashtra, Tamil Nadu, Karnataka and Telangana. Major
cities including Mumbai, Bengaluru, Chennai and Hyderabad have also emerged as
key demand centers.
Key Players Analysis: Key players operating in the India digital signage system
market are Samsung Electronics, LG Electronics, NEC Display Solutions, Sharp
Corporation, Leyard Optoelectronic, Barco, Sony Corporation, Panasonic
Corporation, Planar Systems and AU Optronics. Samsung Electronics and LG
Electronics currently dominate the market owing to their brand value and wide product
portfolio.
For more insights, read- https://www.ukwebwire.com/india-digital-signage-system-market-trends-size-and-share-analysis/
For more details on the report, Read- https://www.ukwebwire.com/biohacking-market-trends-size-and-share-analysis/
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