Tongue Retaining Device Market is Anticipated to Witness High Growth Owing to Rising Prevalence of Sleep Apnea

Tongue Retaining Device Market
Tongue Retaining Device Market 


The tongue retaining device market is a medical device market that offers devices that stop snoring and sleep apnea by pulling the tongue forward to open the airway during sleep. Tongue retaining devices come in varied forms such as mandibular advancement devices, tongue stabilizing devices, and chin straps, among others. These devices are fabricated using silicone or plastic and are worn inside the mouth to reposition the lower jaw or tongue effectively eliminating breathing restrictions during sleep.

The global tongue retaining device market is estimated to be valued at US$ 1,184.7 Mn in 2024 and is expected to exhibit a CAGR of 10% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the tongue retaining device market are AveoTSD, ZYPPAH, Good Morning Snore Solution, VitalSleep, SnoreRx, SnoreMender, SleepPro, Airway Management, Apnea Sciences Corporation, SomnoMed, Respire Medical, TheraSnore, SleepTight Mouthpiece, Oventus Medical, AccuMED Technologies, ResMed, ZenSleep, BluePro. These players are focused on developing advanced tongue retaining devices and intensifying their geographic presence through strategic mergers and acquisitions. Moreover, growing awareness about sleep apnea and mandibular advancement devices are expected to present lucrative growth opportunities for players in the tongue retaining device market.

The players in the Tongue Retaining Device Market Demand  are exploring new opportunities across regions such as Asia Pacific, Europe, and South America. For instance, BluePro expanded its operations in the United Kingdom in 2023 to cater to the increasing demand for advanced tongue retaining devices. Meanwhile, AveoTSD has established a strong distribution network across Asia Pacific and North America. The increasing focus of players on global expansion is anticipated to boost the growth of the tongue retaining device market during the forecast period.

Market Drivers: 

The growing prevalence of sleep disorders such as obstructive sleep apnea is the major factor driving the tongue retaining device market. As per studies, sleep apnea affects over 936 million people globally and is associated with increased risks of hypertension, diabetes, and cardiovascular diseases. Moreover, rising awareness about mandibular advancement devices and their benefits over CPAP masks is also fueling the adoption of tongue retaining devices.

Market restraints: 

High costs of mandibular advancement devices and lack of awareness in developing nations are some of the key factors hindering the growth of the tongue retaining device market. Tongue retaining devices available in the market are generally not covered by medical insurance and have out-of-pocket costs that may range from US$ 500–2000, making them unaffordable for many. This acts as a major restraint for the tongue retaining device market.


Segment Analysis

The tongue retaining device market can be segmented into intraoral devices and extraoral devices based on product type. The intraoral devices segment dominated the market in 2024 owing to the effectiveness of mouthpieces and tongue-holding devices for treating mild to moderate sleep apnea and snoring issues. These devices are preferred as they are less obstructive, portable, and easy to use.

Global Analysis

North America accounted for the largest share of the tongue retaining device market in 2024 due to the high prevalence of snoring and sleep apnea as well as heavy investments in research and development activities by key players in the region. Asia Pacific is expected to grow at the fastest rate during the forecast period. This is attributed to the large population base, rising awareness regarding sleep disorders, growing healthcare expenditure, and increasing focus of international players on expanding their presence in emerging Asia Pacific countries.

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